1988
Bottling up
Coca-Cola announces that it is changing the flavour of its most popular drink, and J.L. Brissette experiences difficulties in meeting the stringent bottling demands of its partner. Faced with having to dramatically overhaul its complete equipment, J.L. Brissette decides to get out of the bottling business, instead focussing on the sales and distribution of its products, much to the joy of consumers.
1991
Marking 80 years of service
A special ceremony is hosted by the Sacré-Coeur priests to mark 80 years of J.L. Brissette and to remember Jean-Louis Brissette, the visionary who launched the successful company.
1998
Changing of the guard
Sylvain Labelle is named J.L. Brissette’s new general manager. He is the grandson of Jean-Louis Brissette.
2000
Venturing into fresh waters
J.L. Brissette and Everest team up to create a distribution company for spring water exclusively welled in Quebec. This partnership proves to be lucrative for J.L. Brissette, as the spring water industry is booming.
2007
Bringing J.L. Brissette to a higher level
J.L. Brissette is riding the wave of success as Sylvain Labelle officially takes ownership of the company while still serving as president and general manager, but adding another title to his duties, as head of management.
Profile
Sylvain Labelle began working at J.L. Brissette as a young man, slowly climbing the lowest ranks, assigned to several positions in the factory before moving on to management. A guy who is never afraid to get his hands dirty, and someone with a colourful character, he is the ideal man to lead the company.
2009
Fizzing out
Coca-Cola decides to revamp its Canadian distribution system and puts an end to its previous arrangement with licensed, individual contractors, such as J.L. Brissette.
2010
Time for a re-launch
J.L. Brissette faces tough times, but its leaders dig deep, and with determination and hard work, decide to restructure the company with a big re-launch. The move pays off big time, with new areas to serve, which allows its volume to triple to 1.6 million cases of drinks annually. This also means that J.L. Brissette now serves a quarter of Quebec’s territory.
2011
100 ans en bilan
Forte d’un centenaire d’histoire, JL Brissette a survécu à vents et marées en innovant constamment, en diversifiant et en bonifiant sa gamme de produits et en croyant fermement à l’incroyable potentiel d’une entreprise que l’on pourrait qualifier d’exceptionnelle.
Aujourd’hui distributeur d’une gamme de 120 boissons gazeuses, eau embouteillée, jus de fruits et autres boissons de renom, JL Brissette peut compter sur 55 employés, dont plusieurs y ont investi des décennies, et sur de fidèles partenaires sur lesquels elle a pu se fier pour atteindre de nouveaux sommets et demeurer un réel exemple de succès.
L’avenir appartient à JL Brissette
Jean-Louis Brissette et son œuvre restent bien vivants. Aujourd’hui, une rue et un édifice portent encore son nom. Véritable joyau de Sainte-Agathe, JL Brissette continue de distribuer des produits de qualité supérieure et de s’engager dans cette riche communauté en commanditant des événements sportifs, culturels et sociaux. Elle rend ainsi hommage à une ville qu’elle a adoptée et qu’elle chérira pendant encore de nombreuses années.
